Paper Weights & Coatings

There are two general categories of paper offered: Cover Stock and Text Stock.

Cover stock is thicker type of paper suited for products that require greater durability, such as business cards and postcards.

Text stock on the other hand is lighter and more flexible. This high quality paper is ideal for products that will have a wide distribution such as flyers, brochures, or letterheads.

Uncoated Paper

Paper that does not have any kind of coating applied is uncoatedUncoated paper is exactly what it sounds like – paper that has no extra coating or paper finishing.  Since there is no coating, there is no glare on the surface, which makes it ideal for prints that have a lot of text or reading materials. Since there is no coating, this is the most porous paper, which is the best for smudge-less writing with the widest range of pens and pencils when compared to the other finishes.

Some uses: Letterheads, Notepads, Writing Books

Matte Paper

Matte coating  is a light coating that provides a boost to the contrast of your photos, but results in very little glare. In the picture below, you can see that the matte coating did not provide much glare when the photo was taken, almost the same effect as the uncoated paper. The matte coating provides a smoother presentation than an uncoated sheet, and softer than the appearance of a glossy sheet. Matte sheets are good for enhancing visual designs without the glare.

Some uses: Brochures, Invitations, Booklets

Gloss Paper

Gloss coating is a coating that provides a lot of shine, which results in a higher contrast and color gamut than other papers. This coating is good for full color images where the color needs to “pop.” This coating gives a very nice finish and professional look for marketing materials or any other kinds of prints that want to show off the color.

Some uses: Flyers, Magazines, Doorhangers

UV Gloss

UV Gloss coating is our premium coating that makes pictures really stand out. It really enhances color contrast and makes those vibrant colors pop out, more so than regular gloss. As you can see from the picture above, our UV coating provides a much greater shine than our gloss papers.

Some uses: Club Flyers, Postcards, Business Cards

If you have any questions regarding any of our tips, feel free to leave a comment. If you found it helpful, PLEASE SHARE.


481 Vandell Way Campbell, CA 95008



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